Course Introduction: Google Business Profile Mastery for Australian Veterinarians

Welcome to Google Business Profile Playbook for Australian Veterinarians — a step-by-step course designed specifically for vet clinic owners and managers who want to take control of their local online visibility, attract more pet owners, and build a stronger digital presence.

Whether you're in Sydney, regional Victoria, or anywhere in between, this course will show you how to transform your Google Business Profile (GBP) into your clinic’s most valuable local marketing asset — without needing to become an SEO expert.

This course isn’t about setting up a profile — we know you already have one. Instead, we focus on optimisation, engagement, visibility, and performance, all tailored to the unique needs of veterinary practices.

🐾 What You’ll Learn

Over the next 10 modules, you’ll discover how to:

• Optimise every part of your GBP for search and conversion
• Collect and respond to reviews in a way that builds trust and improves SEO
• Add content like services, images, posts, and FAQs that Google (and clients) love
• Use features like Q&A, Messaging, and Bookings to make it easier for pet owners to reach you
• Improve visibility in AI-driven search results using smart FAQ strategies
• Monitor and understand your profile’s performance using real data
• Align your GBP with your website, socials, and online directories for maximum impact

🎯 Who This Course Is For

• Independent vet clinics and multi-location practices
• Practice managers or front-desk staff responsible for marketing
• Anyone looking to improve their clinic’s online reputation and visibility

No tech skills required — just a willingness to take action.

💬 How This Course Works

Each module includes:

• Plain-language, conversational lessons
• Real-world examples for Australian vet clinics
• Bullet point sections for easy consumption
• Action items and “mini homework” to keep you moving forward

You can use this course as a live reference, a training tool for your team, or the base for building your own clinic’s local SEO plan.

By the end of this program, you’ll have a high-performing, trustworthy, and client-attracting GBP — and the skills to keep it working for you 24/7.

Let’s get started!